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Media Literacy (12)

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The Sweeps Open in a new browser window  
   Seasonal campaigns by TV network affiliates aimed at boosting ratings in order to maximize advertising revenue.
   http://www.culturalstudies.net/sweeps.html
Smoke gets in your eyes Open in a new browser window  
   Are cigarette manufacturers not just placing ads but also creating magazines for their own advertising? Article from Salon.
   http://ww1.salonmagazine.com/media/1997/12/15media.html
Gandhi was no pitchman Open in a new browser window  
   Why Apple chose the wrong icon to promote their product. Article from Salon.
   http://www.salonmagazine.com/media/1997/11/04media.html
let's English! Open in a new browser window  
   English has become the lingua franca of global merchandise, but does it mean anything? Salon article.
   http://ww1.salonmagazine.com/media/media960916.html
Enlightenment to go Open in a new browser window  
   One man's teaser ad campaign is another's otherworldly obsession. Salon article.
   http://ww1.salonmagazine.com/media/media960822.html
Call to distraction Open in a new browser window  
   How to tell the difference when there is no difference to tell. Salon article.
   http://ww1.salonmagazine.com/media/media960812.html
Talk dirty to me, Nike Open in a new browser window  
   The shoe company's new ad campaign gives new meaning to "Just Do It". Salon article.
   http://ww1.salonmagazine.com/media/media960722.html
The contrition peddlers Open in a new browser window  
   When you're a big corporation and you step in racial doo-doo, you call Chisholm-Mingo -- your full-service agency for repentance, prevention and brand-burnishing. Salon article.
   http://www.salon.com/media/col/shal/1999/07/20/chisholm/
Getting dirty Open in a new browser window  
   Critique of a Shield soap commercial, by Mark Crispin Miller.
   http://www.uiowa.edu/~commstud/adclass/miller.html
Malt liquor marketing to Latinos Open in a new browser window  
   The malt-liquor industry, drunk on high-octane sales to the black hip-hop nation, has set its sights on the Latino youth market.
   http://www.metroactive.com/papers/sonoma/10.02.97/latino-drinking-9740.html
Labor, patriotism, and Michael Jordan in a Nike advertisement Open in a new browser window  
   Examination of Nike's use of Michael Jordan in an apparent attempt to restore their tarnished image.
   http://www.emediaplan.com/admunch/ViewPoints/Article8.asp
Brand-stretching Open in a new browser window  
   - the use of tobacco brand names on non-tobacco merchandise or services - as a means of promoting cigarettes when faced with a ban on direct tobacco advertising.
   http://www.ash.org.uk/html/advspo/html/brand.html

Last Updated: 2003-02-08 19:17:09


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Media Literacy directory, Media Literacy websites, Media Literacy related info, Media Literacy resources, Media Literacy information, Media Literacy links, Media Literacy search, Media Literacy category, Media Literacy online.



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