Advertising / Commercial Ventures
   An annotated bibliography of resources (articles, documents, and web pages) that deal with corporate involvement in K-12 schools. Compiled by an information specialist.
   http://www.bctf.ca/info/research/advertising.html

Branded for Life?
   Christian Science Monitor report on marketing efforts to develop brand loyalty with children.
   http://www.csmonitor.com/2002/0401/p15s02-wmcn.html

Captive Kids: A Report on Commercial Pressures on Kids at Schools
   Looks at the stream of commercial messages reaching today's kids at school.
   http://www.consumersunion.org/other/captivekids/

Citizens' Campaign for Commercial-Free Schools
   Works to protect the right of Washington children and youth to a commercial-free education. Includes upcoming events, action alerts, newsletters, and how to get involved.
   http://www.scn.org/cccs/

Commercialism in Education Research Unit
   CERU, directed by Professor Alex Molnar, conducts research, disseminates information, and helps facilitate dialogue between the education community, policy makers, and the public at large about commercial activities in schools.
   http://www.asu.edu/educ/epsl/ceru.htm

FAIR - The Commercialization of Children's Public Television
   The 15-second announcements that bracket PBS kids' shows are growing increasingly commercial. These "enhanced underwriter acknowledgments" are public broadcasters' solution to funding problems in the wake of reduced government support. But are t
   http://www.fair.org/index.php?page=1032

Fighting the cola wars in schools
   Washington Post article looks at the implications of Coca Cola and Pepsi's efforts to sell soda in schools.
   http://washingtonpost.com/wp-srv/national/colawars032399.htm

Obligation, Inc.
   Seeks to empower citizens with the resources they need to protect children from the popular culture.
   http://www.obligation.org/

PTAs and Commercialism in Schools
   Speech given by Charlotte Baecher of Consumers Union in February 1999 to approximately 150 PTA representatives in New York State.
   http://www.asu.edu/educ/epsl/CERU/Community%20Corner/baecherspeech.html

Public Education: Commercial Activities in Schools
   A US government report shows commercialism in public schools to be "widespread and on the rise." [14.1 MB in size PDF-format document.]
   http://www.gao.gov/archive/2000/he00156.pdf

Rethinkingschools.org - Teachers Beware: Corporate Science Invades our Schools
   Corporate-sponsored materials are being used more frequently in schools, often because it is free of charge. The author is concerned about the bias in such materials.
   http://www.rethinkingschools.org/archive/17_01/Bewa171.shtml

Selling America's Kids: Commercial Pressures on Kids of the 90's
   Consumers Union report surveys trends in marketing directed to kids, and points to problems that should be addressed by parents, schools, and the government.
   http://www.consumersunion.org/other/sellingkids/index.htm

Sponsored Schools and Commercialized Classrooms
   Report on schoolhouse commercializing trends in the 1990s. Introduction analyzes Greenbrier High School's "Coke in Education Day" and includes a lengthy press review.
   http://www.asu.edu/educ/epsl/CERU/Annual%20reports/cace-98-01.htm